Push the envelope
/pʊʃ ði ˈenvələʊp/informalUK · US
What does “Push the envelope” mean?
Push the envelope means to go beyond the usual limits of what is done or considered possible
A designer might push the envelope by trying something no one has made before. A performer might do it by challenging what an audience expects.
The phrase can express admiration, but it does not guarantee a good result. Sometimes pushing a limit also means taking a risk.
When do people say it?
Use it for work that tests limits in design, performance, technology or accepted behaviour.
“The new theatre production pushes the envelope with its unusual staging.”
Is it formal or informal?
Register: informal. It is most at home in everyday conversation rather than formal writing. Most common in UK and US.
Where does it come from?
“Envelope” here means a set of limits, rather than a paper cover for a letter. Pushing it means trying to move those limits.
Origin confidence: Disputed; treat with caution
How do you say “Push the envelope” in other languages?
Last updated 2026-09-19