Jump on the bandwagon
/dʒʌmp ɒn ðə ˈbændwæɡən/informal, neutralUK · US
What does “Jump on the bandwagon” mean?
Jump on the bandwagon means to join something only because it has become popular or successful.
The criticism is about motive: the person joined for the popularity, not the substance.
It is neutral enough for journalism but rarely flattering.
When do people say it?
Usually mildly critical, about companies, politicians or fans.
“Every brand jumped on the bandwagon once the show became a hit.”
Is it formal or informal?
Register: informal, neutral. It is most at home in both everyday conversation and professional writing. Most common in UK and US.
Where does it come from?
Nineteenth century American political campaigning, where supporters climbed onto a literal band wagon.
Origin confidence: Well documented
How do you say “Jump on the bandwagon” in other languages?
Related idioms
- Miss the boat, To be too late for an opportunity.
Last reviewed 2026-09-11